With the ever-rising popularity of Facebook, some small business owners say that they are satisfied with having only a Facebook Business page for their online presence. I can see why this would be attractive: A Facebook Business page is free, it is easy to set up, you can interact with a network of over 2Billion monthly users, and display your contact and location information. Facebook Business pages are a fantastic resource for small businesses, but it should be only part of your online presence. This channel should be used as a tool to amplify your small business.
Facebook Business pages are a fantastic resource for small businesses, but it should be only part of your online presence.
Websites require time and money to build and it is a much bigger project than a Facebook Business page, but the end product is worth the resources, and here are a few reasons why:
- More robust capabilities:
Websites have many functions and capabilities that Facebook will never have. A website is the home of your virtual brand. Your customers will search for your business on the internet to get a feel for your products, services, establishment, and culture.
- Search Engine Results
When your customer wants to find your business, a product, or a service, they will turn to Google. A detailed, active Facebook Business page is great, but none of your posts will show up in Google search results. A website allows you the opportunity to show up in search results and get in front of your potential customers.
- Your competitors probably have a website
At least 72% of buyers will turn to Google for research before they buy a product. (Pardot) Your small business needs to be in the search results when someone searches for your product or service.
Is it time to for a new website, or website redesign for your small business?